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Everyone has questions. Sometimes we share them with others and other times we ask them in private through online searches. Those searches reveal far more than public questions do.
Once you get past the entertainment type of searches, the year’s most persistent search themes reveal a society wrestling with authority, truth, identity, and God.
The top search trends of 2025 don’t just indicate individual curiosity; their questions are about a culture they no longer understand or trust. They expose what people fear, what they no longer trust, and what they’re desperately trying to understand in a world that is becoming increasingly unstable.
They’re looking for truth and safety in a world that becomes more divided, hateful and dangerous every day. They are being told that there is no absolute truth. And the only way to stay safe is to join the most vocal, violent and unstable crowd or be subject to their wrath.
In many ways, the modern internet search bar has replaced the position of trust and authority that parents, siblings and mentors once held.
One of the most revealing patterns in 2025 search behavior was the surge in identity-focused and truth-oriented questions. Searches such as What is truth? What defines a woman? Is gender biological? What is marriage for? And “Does truth change over time?” appeared repeatedly throughout the year.
These aren’t superficial questions. They’re foundational civilization questions. The kind societies ask when accepted moral frameworks begin to erode and individuals are left to come up with their own interpretation of truth.
Join us today as we address those foundational questions and concerns with biblical wisdom and answers.
You can find out more about us at Keepingfamiliesconnected.com.